Shopping mall are packed with visitors, especially during festive periods and events such as the winter sales. Shopping centres are often confined spaces that attract large crowds. If poorly managed, they can compromise visitor safety and experience. That is why people flow management solutions are being implemented.
ACOREL offers a solution for measuring load management in public and commercial spaces.
The objectives are to :
- Determine what time of day are visitor numbers at their peak
- Gain a precise understanding of visitor flow across different access points
- Reassure visitors and enable them to plan ahead
- Assess whether opening hours are suited to visitor habits
- Measure the impact of promotional activities
- Access reliable data to optimise resources and improve communication
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How can visitor flows in shopping malls be managed ?
To go into more detail, managing footfall in shopping centres involves creating visitor pathways. This is a way of optimising resources in advance and implementing effective security measures.
Creating visitor pathways
The visitor route helps guide visitors through the shopping centre, avoiding crowded areas. It also allows visitors to easily access the shops they wish to visit.
Implementation of security measures and counting system
Shopping malls must implement security measures to protect visitors and give them optimal confidence. To this end, counting sensors are electronic devices that measure the number of people present in a given space.
Counting sensors can be installed at the entrance to the establishment or in the various areas to be monitored. They use various technologies to detect the presence of people, such as infrared sensors, counting cameras or motion sensors.
The data collected by the counting sensors can be analysed in real time via a monitoring platform. Infrastructure managers will thus be able to adjust visitor flows and implement preventive measures if necessary.
For example, signage can be used to remind people of the safety measures in place.
Monitoring software : Vision POP
The data collected by the counting sensors is centralised and analysed to provide an accurate picture of traffic flows and occupancy levels.
The Vision People on Place (POP) monitoring software provided by ACOREL allows you to view real-time load data, as well as historical data on infrastructure usage.
For more information about our software, make an appointment with one of our experts.
Laws and regulations
It is important to comply with laws and regulations regarding visitor privacy (GDPR). Collected data must be treated confidentially and securely. Automatic counting can be a good solution for managing visitor flows, provided that it complies with applicable laws.
ACOREL’s counting systems provide accurate analysis of counting data in order to adjust visitor flows in real time and thus improve the visitor experience. This approach fully respects travellers’ privacy as no sensitive data is collected and no facial recognition is applied.
Use of counting technologies
Finally, shopping centres can use technology to manage visitor flows. Mobile applications can be used to help visitors find their way around the shopping centre and avoid crowded areas. Shopping districts can also use sensors to monitor visitor flows and help manage parking areas, as well as facial recognition technology to automatically count people entering and leaving the premises.
In conclusion, thanks to counting solutions and Vision People on Place (POP) monitoring software, ACOREL supports shopping centres in intelligent and proactive flow management.
Real-time and historical data analysis makes it possible to adjust security measures, evaluate the impact of marketing actions and improve the overall organisation of spaces. All of this is done within a strict framework of privacy protection, without collecting sensitive personal data or using facial recognition.
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